Jonathan Ransom Product Design

I chose this project whilst observing toothbrush habits in the bathroom.

Why do electric toothbrushes get so dirty and become unhygienic?

I therefore set about redesigning an electric toothbrush focusing mainly on the cleaning, maintenance and aesthetics.

The electric toothbrush hangs upside down allowing the excess toothpaste to drain off into a drip tray, which is easily cleanable.